Get-out-the-vote campaign
Youth Alternative was created in 1994 as an election project of the Union of Ukrainian Students. The goal of Youth Alternative was to attract young people to participate actively in Ukraine’s first democratic elections. Ukraine’s young people provided to be more pro-democratic and pro-market than their elder co-citizens. However, their political nihilism could have negatively affected the results of election. The founders of Youth Alternative found that active participation of young people in the voting would be vital for country’s future development.
Youth Alternative focused on 90 electoral districts in 14 oblasts (regions) of Ukraine where pro-democratic candidates had a good chance to win. Youth Alternative members distributed get-out-the-vote leaflets, organized rock-n-roll concerts and made political ads in local media. 400 students from 14 regions were involved in conducting this project.