Formation of image of regions of Ukraine in the international arena

In modern world a bad reputation or even its absence is a significant disadvantage for public policy and for the image of a country that wants to be competitive in the international arena. It is very important in the process of creating an image of any country to evaluate the image inside and outside.

Due to mass communications (including the Internet), states got the opportunity to learn more about themselves, their image, reputation and attitude, positioning opportunities and disseminate the required image. Authors of assembly served interesting facts to assess the image of Ukraine in foreign and domestic experts. They tried to figure out, how the image of the country affects its investment attractiveness, economic development.



Ukrainian language